CONTEXT IS EVERYTHING™
Dynamic products and services live and breathe through the data ecosystems they interact with.
DATADNA helps organizations to identify the data assets available to them and determine the current, latent, and future value it can provide insights activities.
We also help to identify and negotiate data procurement where needed to meet business objectives.
We enable clients to build products and services that leverage data in unique and innovative ways.
Together, we can push the limits of what's possible today, so you can achieve market success tomorrow, and well into the future.
We enhance contextual relevancy for your customer experiences to grow your business and build trust.
Develop you own internal talents AI+ML skills by expanding how they approach training data efforts, model selection strategies, and information evaluation.
From on-boarding and knowledge acceleration, to full day workshops or executive coaching, DATADNA helps your staff to achieve their full potential.
DATADNA was founded in 2013 by Gregory Short, the pioneer of contextual analytics, and author of the award winning book The Billion Dollar Paperclip: Think Smarter About Your Data.
With more than 25 years of data driven product development experience, and a rich background in game theory, talent development, and organizational optimization, DATADNA brings a unique edge to every client engagement.